Grocery Delivery E-Services, Inc. 401(k) Review & Grade
Hellofresh 401(k) Retirement Savings Plan
New York, NYRetail Trade9,145 active participantsPlan year 2024
Estimate from the plan's Form 5500 filing · How we grade
$1,058Employer $ per active participant
$2,134Employee $ saved per active participant
0.63%Direct admin cost, % of plan assets
$105.6MNet plan assets, end of year
–Average balance per account (account count looks misreported)
Score breakdown
- Employer generosity34.6 / 5069th percentile for employer $ per participant
- Low cost2.3 / 259th percentile for low admin cost vs. same-size plans
- Employee saving7.9 / 1553th percentile for employee $ per participant
- Plan features3 / 10Default investment
Total score48 / 100 · Grade C
This plan vs. peers
Peers: Retail Trade plans with 2,500–9,999 active participants (183 plans).
| Measure | Percentile |
|---|---|
| Employer $ per participant | 69th |
| Lower admin cost | 9th |
| Employee saving | 53th |
| Peers that auto-enroll | 42% |
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Red flags from the filing
No red flags were reported on this filing's compliance questions.
What to do if you're in this plan
- Grocery Delivery E-Services put in about $1,058 per active participant, more than the typical peer ($650). Contribute at least enough to collect the full match. Skipping it leaves part of your pay on the table.
- The filing shows total dollars, not the match formula. Ask HR for the Summary Plan Description so you know the exact match and vesting schedule.
- Direct plan expenses (0.63% of assets) are well above similar-size plans (0.12%). Check your annual fee disclosure, choose low-cost index funds if you can, and think about whether savings beyond the match belong in an IRA.
- Changing jobs? You can usually leave the money in the plan, move it to your new employer's plan, or roll it into an IRA. Don't cash out: you'd owe taxes and possibly a 10% penalty.
The raw numbers from the filing
| Employer contributions | $9,679,316 |
| Participant (employee) contributions | $19,516,999 |
| Other contributions (incl. rollovers in) | $2,656,170 |
| Administrative expenses paid from the plan | $569,211 |
| Contract administrator fees | $494,854 |
| Investment advisory & management fees | $45,757 |
| Other admin expenses | $28,600 |
| Benefits paid out | $13,707,832 |
| Net assets, start / end of year | $75.7M / $105.6M |
| Active participants, start / end of year | 9,452 / 8,838 |
| Participants with account balances | 3,596 |
| Auto-enrollment (feature code 2S) | Not reported |
| Auditor | Bdo USA, P.C. |
Largest service providers (Schedule C)
| Voya Retirement Insurance & Annuity | $529,084 reported compensation |
| Creative Planning Hold Co, LLC | $45,417 reported compensation |
| Voya Retirement Advisors, LLC | $35,675 reported compensation |
Source: DOL EFAST2 Form 5500 filing, acknowledgment ID 20250912131516NAL0001327377001, received 2025-09-12, EIN 45-5349819, plan #001, plan year 2024-01-01 to 2024-12-31. Verify at efast.dol.gov.